[Market Trend] How Modelo Became America’s Top Beer | WSJ
📌 The Fundamental Role of Data Analysis in the Beer Industry
This article discusses how Modelo overtook Bud Light to become the top beer in the United States. In 2012, when Anheuser-Busch InBev attempted a merger with Grupo Modelo, antitrust attorneys advised that they must sell the U.S. sales rights for Modelo Especial to be allowed to acquire the company. Subsequently, AB InBev sold these rights to Constellation, who then worked hard to grow Modelo’s brand and introduce new ones. Constellation also revisited their marketing strategies to broaden Modelo’s consumer base. As a result, Modelo’s demographic shifted from primarily Hispanic to include non-Hispanic consumers, and by the end of 2021, Modelo Especial ranked second in U.S. retail dollar sales. By 2023, Modelo is projected to be the best-selling beer in the country.
