[Market Trends] Adobe CEO on AI innovation, expanding AI strategy and revenue growth | CNBC
📌 Adobe CEO Discusses AI's Role in Expanding Market to $293 Billion by 2027 at Las Vegas Summit
In this interview at the Adobe Summit in Las Vegas, Adobe CEO Shantanu Narayen discusses the company's growth and strategy, focusing on how AI plays a role in expanding Adobe's total addressable market to $293 billion by 2027, a 42% increase. He highlights the growth in the creative, document, and customer experience management sectors, defining AI as a key driver for attracting new customers and enhancing value. By introducing the scale and role of AI within corporate workflows, Adobe demonstrates through a demo with Coca-Cola the ability of AI to efficiently generate marketing materials. Narayen addresses the impact of AI on creative professions and operational chains, suggesting a blend of art and science that aids creative professionals and agencies in simplifying asset creation and distribution. He also outlines Adobe's AI innovation and monetization approach, emphasizing the introduction of generative credits and AI services across Adobe's product suite to facilitate customer acquisition and revenue growth.