[Market Trends] How I Brought My First Product to Market – Idea to Launch | Matthew Encina

                   




📌 Bringing Creativity to Commerce: The Launch of the Note-Taking Kit

In 2021, Matthew Encina, a Los Angeles-based creative director, partnered with Grovemade to create a desk accessory. The collaboration utilized the Double Diamond design process, involving expansive thinking and iterative refinement phases. They developed a Note-Taking Kit, focusing on the practical needs of desk organization and effective note management. The kit includes tools like a notepad, a display rail, and a vertical organizer. With Grovemade handling production and Matthew focusing on marketing, they leveraged their online platforms to promote the products. Matthew also highlights the support from Shopify, providing tools for commerce and online business management.


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