[Market Trends] Why Dunkin’ Donuts Is Now Just Dunkin’ | The Wall Street Journal

                 




📌 From Donuts to Drinks: Dunkin's Strategic Evolution

Dunkin', formerly known as Dunkin' Donuts, has undergone significant transformations over its history, adapting to shifting consumer trends and market dynamics. Initially established in 1948 by William Rosenberg in Massachusetts as a diner selling coffee and donuts, it changed its focus over the decades. By the 2000s, amidst growing health consciousness and competition like Starbucks, Dunkin' shifted its emphasis from donuts to a broader beverage menu, incorporating a variety of coffee drinks. This move, marked by the rebranding in 2018 to simply "Dunkin'," reflected the change in sales dynamics where beverages, especially coffee, became the primary revenue drivers. The rebranding emphasized Dunkin's adaptation to an increasingly beverage-centric business model, helping it expand globally and enhance its profitability.


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