[Market Trends] How to Improve Cohort Retention | Y Combinator

                                




📌 Mastering Cohort Retention: A Startup's Guide to User Engagement and Growth

David Lee, a group partner at YC, emphasizes the importance of cohort retention in startups. He explains that tracking the fraction of new users who continue using a product over time is essential for determining if the product meets user needs. He provides a detailed explanation of how to define, measure, and analyze cohort retention. Lee discusses setting up user cohorts by acquisition time and action types that signify active users, while recommending time frames that match the product's intended use. He also shares insights from his experiences at Google, stressing that stable retention curves are crucial for long-term user accumulation and business growth.


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