[Market Trends] The AI models making huge money on Instagram | BBC World Service

                                                   




πŸ“Œ AI Influencers: Perfect, Profitable, and Not Real

This video explores Aitana, a hyper-realistic AI model created by Clueless Agency in Barcelona. Since her inception a year ago, Aitana has gained a significant following and generates thousands of pounds monthly through sponsored posts and endorsements. Using tools like Stable Diffusion and Photoshop’s AI, the agency creates lifelike images and videos, ensuring Aitana interacts convincingly with her audience. She’s marketed as a fitness enthusiast and has partnerships with sports and nutrition brands, but her existence raises concerns about promoting unrealistic beauty standards. Critics argue these AI models, particularly for teenagers, create unattainable ideals. Despite this, Aitana thrives as part of a growing trend, with her agency experimenting with diverse models and even designing an AI face for in-car voice assistants. The debate continues about whether AI influencers should coexist with humans or replace them entirely.

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