[Market Trends] Why Apple Can Win in the AI Race | CNBC
๐ The Dark Horse of AI
Let's discuss Apple's position in the AI industry. Despite a slow start early this year and a late entry into the AI sector, Apple is considered a potential dark horse in AI. Critics have noted the absence of a clear AI strategy in Apple, unlike competitors such as Microsoft and Google. However, experts like Brad Gerstner and Morgan Stanley predict that by 2024, Apple will emerge as a frontrunner in edge AI. This approach promises a faster, more personalized, and secure AI experience. Apple's strengths are in its vertical integration of hardware, software, silicon, and services, coupled with its vast user base. The company is expected to integrate AI into its products and services, and could innovate in areas like Siri and consumer AI applications. Despite challenges, Apple's focus on privacy and its comprehensive ecosystem could give it an edge in the AI market.