[Market Trends] How Hyundai Became The Third Largest Automaker In The World | CNBC
๐ Hyundai Motor's Strategic Battle
The video discusses Hyundai Motor Group's rise to become the world's third-largest automaker, highlighting its transformation from a perceived low-quality manufacturer to a leading innovator in the automotive industry. Initially struggling with a reputation for poor quality, Hyundai has significantly improved its offerings, particularly in electric vehicles (EVs), and expanded its focus to include robotics, autonomous driving, and flying taxis. Despite facing challenges like vehicle recalls and theft issues, Hyundai has seen record-breaking sales, outperforming competitors in the EV market even without full eligibility for federal tax credits. The company's commitment to technological innovation and quality improvement has been instrumental in its success, along with strategic investments in future mobility solutions. Hyundai's journey from imitating industry leaders to setting new standards in automotive technology marks a remarkable evolution, positioning it as a formidable player in the global auto industry.