[Market Trends] Amazon tries to fight off discount online retail competitors | NBC News

                         




📌 Amazon Launches New Budget Fashion Line to Compete with Discount Online Retailers

Amazon is responding to the rise of popular online discount retailers like Shein and Temu by planning a new low-priced fashion and lifestyle section. These competitors, both originating from China, avoid high tariffs by keeping shipments under the $800 threshold, thus maintaining lower prices. They specifically target younger consumers, offering a larger quantity of inexpensive clothing. Amazon aims to emulate this strategy by introducing more unbranded items priced below $20, appealing to social media-savvy shoppers. This move comes as Amazon faces pressure from these international startups that challenge traditional retail models, although customers might experience longer delivery times.


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