[Market Trends] The New AI Agency Model That Will Dominate 2025 | Liam Ottley

                                                     




📌 From Builders to Partners: The AI Agency Evolution of 2025

The video discusses a transformative approach for AI agencies to dominate the market in 2025 by shifting from implementation-focused strategies to a broader "AI transformation partner" model. Liam Hotley emphasizes the importance of moving beyond the current trend of selling AI implementation services to early adopters. Instead, he suggests targeting the entire technology adoption spectrum, beginning with education to introduce AI concepts to businesses unfamiliar with the technology. This is followed by use case identification, implementation, and ongoing maintenance. This layered strategy opens opportunities to engage with a wider audience, including businesses not yet ready for AI adoption. Agencies can scale effectively by offering packages or piecemeal services, outsourcing implementation, and building reusable solutions for specific niches. By positioning as AI transformation partners, agencies can expand their impact, unlock market potential, and build sustainable businesses while preparing for increasing competition in the evolving AI landscape.


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